Social video ads to power $1T TV, streaming by 2030

Global traditional TV and online video revenues are projected to reach $1.03 trillion by 2030, according to new Omdia data. The forecast was presented by Maria Rua Aguete, head of Media & Entertainment at Omdia, at the FED Show in Madrid.

Omdia expects combined TV and online video revenue to rise from $775 billion in 2025 to $1.03 trillion in 2030, driven by digital formats and, in particular, advertising tied to social and streaming platforms.

Online video advertising is projected to grow from $309 billion in 2025 to $540 billion in 2030, lifting its share of total TV and video revenue from 40% to 53%. Within that segment, social video services such as Meta, TikTok and YouTube are expected to generate about $400 billion in streaming ad revenue by 2030.

In her remarks in Madrid, Rua Aguete described social video advertising as “the dominant force, reshaping how content is consumed and monetized.” Omdia links this shift to mobile-first viewing, short-form clips and personalized feeds guided by recommendation algorithms and creator channels.

Online video subscriptions and transactions-services where users pay to watch-are forecast to increase from $174 billion in 2025 to $216 billion in 2030. Omdia characterizes this area as maturing, with slower growth than advertising-supported models.

Traditional TV segments are set to contract. Linear TV advertising is expected to decline from $123 billion in 2025 to $113 billion by 2030, reducing its share of the total from 16% to 11%. Pay TV revenue, including subscriptions and transactions, is projected to slip from $169 billion to $159 billion over the same period, a trend Omdia links to cord-cutting and audiences shifting to digital platforms.

Rua Aguete described the sector as “undergoing a profound transformation,” adding that traditional models such as linear TV and pay TV are in structural decline.