YouTube pilots AI likeness tool for public figures
YouTube is piloting an AI tool that helps officials, journalists and political candidates flag and request removal of deepfake videos that breach its privacy rules.
YouTube is piloting its AI likeness-detection tool with a limited group of government officials, journalists and political candidates, giving them a way to request the removal of AI-generated videos that violate the platform’s privacy guidelines. The pilot extends a program already available to creators.
The system is trained to locate a participant’s likeness in AI-generated content uploaded to YouTube. When it flags a likely match, the person can review the video and, if it breaches the privacy policy, file a takedown request through the platform’s existing process.
Detection by itself does not lead to removal. YouTube will keep material that qualifies as parody or satire, “even when used to critique world leaders or influential figures,” and will “carefully evaluate these exceptions” when handling requests. “Detection does not guarantee removal,” the company wrote in an announcement.
YouTube expanded its deepfake prevention program in April. In October, it opened likeness-removal requests to members of the YouTube Partner Program. Likeness detection is now available to all 4 million eligible creators on the platform, and access for officials, journalists and candidates will be broadened in the coming months.
YouTube describes the tool as a safeguard that helps protect identities and reduce the risk that viewers are misled about who appears in a video or what that person endorses. People in the pilot can use detection results to review content that may impersonate them and, where privacy rules are breached, request removal. “As AI-generated content evolves, the individuals at the center of these conversations need reliable tools to protect their identities,” the company stated.
YouTube plans to continue testing how well the tool identifies AI-generated uses of a person’s image, apply its privacy policy in removal decisions, and balance those outcomes against exceptions for satire and parody. The company expects to expand access to more public figures in the coming months.
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