Coinbase launches AI advisor, unified liquidity and options

Coinbase on Tuesday announced a System Update that adds an SEC-registered, AI-powered investment advisor, a single regulated global liquidity pool and expanded options and perpetual futures trading. The company said the new products and infrastructure changes will roll out over the next few months and will be available through users' main exchange accounts.

Coinbase Advisor is an SEC-registered advisory service integrated into the app that uses artificial intelligence to generate personalized, multi-asset trading and hedging recommendations. The tool can analyze a user's portfolio, market signals and real-time news, but it will not execute trades on customers' behalf. Lincoln Murr described the service as “a robo-advisor on steroids.”

The exchange will unify liquidity across its spot crypto and derivatives markets, ending the separation between its U.S. and international operations. The Commodity Futures Trading Commission granted approval for Coinbase to list “perpetual-style” futures in the U.S., which allows the company to offer long-dated perpetual futures and other international derivatives products to American customers. Max Branzburg, head of consumer and business products, described the unified pool as making international liquidity available to U.S. traders and vice versa.

Coinbase is expanding its equities and options business. The platform will support transfers of existing stock portfolios and plans to list a broad set of U.S. stocks, indexes and ETFs. Following its acquisition of Deribit, Coinbase will offer options trading for both stocks and crypto, with margin trading listed as part of a future roadmap. The company also plans thematic perpetual futures tied to equity indices, including products labeled AI10, China10, Defense10 and Tech100, and intends to offer pre-IPO perpetuals similar to ones that traded around the SpaceX listing, with plans for offerings around companies such as Anthropic and OpenAI.

On the consumer side, Coinbase updated its Coinbase One card and launched a Travel Portal built with Booking.com that gives customers 5% back in bitcoin on flights, hotels and car bookings made through the portal. The exchange will accept USDC as collateral for card access by users without a traditional credit line, allowing security deposits between $500 and $5,000 while exploring lower thresholds. Ben Shen, head of financial services and loyalty products, noted these changes aim to let customers keep funds accessible for everyday use while also using them for investing.

Security and usability enhancements include a Transfer Protection framework that enables time-delayed withdrawals to reduce the risk of coercive theft. Coinbase added a Launches tab that integrates token launchpads on its Base and Solana ecosystems to provide earlier access to tokens during their creation phases. The company also updated its prediction markets to add crypto binaries-short, time-boxed up-or-down markets often set in 15-minute increments-and to allow bundled bets that combine multiple predictions across categories.

The company described the package as part of an “Everything Exchange” strategy to let users trade and manage crypto, stocks, options and derivatives from a single account. Coinbase faces competition from other crypto-native platforms expanding into equities and derivatives, including Kraken, OKX and Binance.